Don't be so VPAID


If there were an awards show for ad-tech grammar, 'header bidding' would have taken home the Academy Award for 2016. So what's next in jardon?

One term on the rise is video player ad-serving interface or VPAID.

According to Digiday's Yuyu Chen VPAID is a 'script that instructs a video player on what ad to play, the length of the ad, when to surface the ad and where to place the actions: play, pause or whatever it is...if a brand wants to serve the same video ad in Boston and New York City, and show viewers in the two regions two different offers at the end of the ad, it can do so through VPAID tags.'

Read her full post on the topic here.