Programmatic Goes Political

Inventor of the World Wide Web, Tim Berners-Lee, thinks that there's a big unsolved problem with political ad-targeting...

Targeted advertising allows a campaign to say completely different, possibly conflicting things to different groups. Is that democratic?....We urgently need to close the ‘internet blind spot’ in the regulation of political campaigning.

He goes on to bullet the problems in detail...

  1. We’ve lost control of our personal data
  2. It’s too easy for misinformation to spread on the web
  3. Political advertising online needs transparency and understanding