Is Ad-Tech Tough for Startups?

Hagai Tai recently shared some sobering thoughts for startups entering ad-tech...

Every six months, things change. An established firm with high margins not only has the money to invest in innovation that will keep it current; it also enjoys a resource that you can’t put a number on. That resource is the firm’s business and the insights that come from working closely with clients.

The more closely tied to the market a startup is, the more its products reflect actual market needs. If you think about the path to market for technology, this puts a new startup at a terrible disadvantage, because whatever they start planning today won’t reach the market for another two years. By then, the market will have changed, and the startup will find itself selling a product nobody wants.