More Music Monetization

Touch Tunes is turning the digital jukebox into the next big thing in programmatic audio.

On Monday, TouchTunes — the company that owns over 63,000 digital jukeboxes in the U.S. — made the inventory on the machine programmatically available for the first time. Last year, over 1.1 billion songs were played on TouchTunes’ digital jukeboxes and its jukebox mobile app, according to Susan Danaher, the music network’s head of advertising, sales and marketing.

“Previously, we were limited by direct sales in terms of how many advertisers we could talk to,” said Danaher. “But now, we can customize our offering on a more granular level for more advertisers.”

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