Facebook Video Ads

Facebook video ads make a resurgence:

“Video right now is the only way to build a Facebook page,” she said. “The audience there is huge.” Publishers are all trying to become video producers, tantalized by the prospect of lucrative video ad rates and exposure on Facebook, where publishers have a better chance of getting their content seen by posting video than they do photos and text links. Media companies uploaded 931,000 social videos to Facebook in the first quarter of 2017, an increase of 109 percent year over year, according to Tubular Labs (measuring across 2,000 media companies).

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