Just Do It...With Data

Nike is using data to dunk on the competition like a certain former NBA icon.

Nike's app strategy...

App-based commerce is surging for Nike, with online sales doubling in two years to more than $2 billion (£1.5 billion), and app users spend nearly triple what they do on Nike.com, according to the company, an ominous sign for retailers that could be bypassed by this trend.

Its social strategy...

Nike revealed that Instagram fans will be able to buy products directly from the platform, building on previous efforts with other partners such as Twitter.

Its online/offline conversion strategy...

Nike will cut 2 percent of its global workforce and scrap one-fourth of its shoe styles as part of its digital transformation.

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