New Ad Standards

But will they make the web and mobile web better or worse?

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers.

Not every publisher and advertiser will follow these standards, but the standards are important because they help establish best practices around what is and isn’t acceptable for the industry. If done right, they help maintain a balance where publishers can make money and users aren’t so annoyed that they rush to download ad blockers.