A Sizmek Shift

Does the Duopoly of Facebook and Google have an emerging threat to worry about? The inside story of Sizmek proportions!

The ad tech rollup is real, and its name is Sizmek. Recently the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million.

If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less than three years.

Like Oath, which bolted years’ worth of technology acquisitions from AOL and Yahoo under parent Verizon, Sizmek, now owned by private equity firm Vector Capital, faces some of the familiar integration and go-to-market challenges.

Here’s how it got to where it is today.