Apparently that's a good thing?
Two minutes. That's all the time it takes to make a Snapchat ad with the company's new tool released this week.
It used to take months, and for good reason. One of the beauties of advertising on Snapchat, since its debut in early 2015, has been a high bar for quality because the format—mobile, vertical, 10 seconds—was so new and the ad itself was so expensive.
Now, the floodgates are opening. It's a blessing for advertisers, but it could be a curse for users—and Snapchat.