Programmatic Stadiums?

Are sports stadiums the next big opportunity for programmatic expansion?

The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience.

“We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout the organization as soon as possible.”