Ruling Changes Game for Tracking

The courts have made a new ruling that makes things easier for companies who aim to track users, even when they are attempting to avoid being tracked...

Do you switch to “incognito mode” when you browse for things you want to keep private? Do you regularly delete the cookies on your computer and clear your browsing history? Do you know what your privacy settings are on your Facebook account?

In a recent decision, US District Judge Edward Davila in San Jose, Calif., said that the responsibility to keep browsing history private falls on individual users. This is good news for marketers who serve interest-based advertisements online with the help of third-party cookies.