The Nuance of Influencer Marketing

Make no mistake, brand use of influencer marketing as a strategy is growing by the day but it's not all great.

One of the problems with bigger influencers is knowing, ‘What do they stand for?’ They’re constantly shilling for someone. We’ve gifted product to someone before, and then I’ve seen that influencer using their name to sell it on Poshmark. That negates any sort of positive brand building, and truly reveals that they don’t care at all.

Brands share more of their candid thoughts on influencer marketing here...