Amazon is Coming

Amazon is making big strides into advertising:

Amazon continues to make serious inroads into the advertising business. Its latest move: a new office in Manhattan that it says will bring 2,000 jobs, mostly in advertising, to the city — and closer to Madison Avenue. Multiple media agency executives in New York said they’ve been hearing more from Amazon reps who are trying to sell them and their clients on Amazon advertising. Another executive said he’s hearing from Amazon more, and Amazon has hired programmatic specialists from his agency in New York.

The company is doing more with other pieces of “inventory” such as Amazon Lockers, self-service kiosks that let customers pick up Amazon packages, as well as starting to offer TV-like advertising for its new streaming service on Prime Vide, which includes “Thursday Night Football.” (The kickoff Bears-Packers matchup had 1.6 million viewers initiating the stream in late September.)

“To really go after the Google and Facebook duopoly, [Amazon needs] to think outside of just product advertising,” said one agency buyer who works with Amazon. “Retail is just one piece of online business overall.”