Facebook Advertising the Mirror of TV?

An interesting take...

Facebook and TV are two similar customer acquisition channels in advertising, despite one being “online” and the other being “offline.”

Both platforms allow advertisers to target certain demographics and interests by selecting audiences (Facebook) or combining networks, rotations and programs (TV). When TV and Facebook are less targeted, they may compel people to buy products or services that they may not have identified or considered as a need. In essence, they are both demand-generating, as opposed to search engine marketing, which is demand-harvesting.

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